Hey there, Lydia here!
First, who am I to give social media advice? Well, I’ve been working in social media in some capacity for the past six years. Additionally, my current role involves me watching a LOT of TikTok videos. With that, I’ve developed a lot of pet peeves.
While this post isn’t necessarily for the production/video creation side of TikTok, but the tedious aftermath of engaging with your community (if you have one) after your video is published. So here are three easy things you can do to up your TikTok game.
AVOID CLiffhangers
Seriously. Unless you are telling a true-crime style story that includes you sharing different photos or videos, incorporating direct quotes, or news highlights, I am a firm believer that your videos should only be one-part, aka a single video. Sure, your profile views might increase, but you want people to keep coming back for your content instead of swiping right past because you’re that person who drags out a story. A follow-up to avoiding cliffhangers, expect to go viral at any moment. If you have to make a part two, have it filmed and ready to upload. The community does not accept “excuses” like, “I didn’t expect this to go viral,” “I was sleeping,” or “I was at work.” Be prepared. Anything can happen.
Post your links
If I had a dollar for every comment that had over one thousand likes asking for links, I wouldn’t have to work. This advice is crucial if you are an aspiring fashion or beauty creator. Keep it simple but ready to go. Simply having the name of the product in the comments is perfect. This step will help set you apart from other influencers who are also trying to work with brands or promote products.
Engage with your community
Self-explanatory, but go back and make sure you like and respond to any comments you receive. Appreciate the people (minus the bots) who took the time to watch your video AND post a comment. Depending on your number of followers, this may start to get tricky. That’s why it is important to schedule a time to respond and engage. That might be 24 hours after your video is posted and doing a follow-up on Saturday. This building community step is crucial!
I hope this helps you eliminate popular TikTok pet peeves and encourages you to continue to build your online presence.
Cheers!
Lydia